SALEM: A group of women at Thathampatty in Salem district has launched a startup manufacturing eco-friendly sanitary napkins, offering a natural alternative to conventional plastic‑based products.The startup is spearheaded by Saranya Gopinath who turned her personal struggle with skin irritation and rashes caused by commercial pads into an entrepreneurial mission. “After experimenting with hand‑stitched cotton prototypes at home and receiving encouraging feedback, I formalised the idea into a business venture,” Saranya says.The production process relies on natural raw materials, including cassava flour, malai vembu (Melia dubia) and medicinal herbs, all free from synthetic components.Business growth partner S Tharageshwari says using cassava and malai vembu results in a much higher level of absorption, keeping the surface dry for longer. “By avoiding the moisture buildup seen in plastic products, we control the environment where bacteria typically grow, eliminating itching and rashes,” she says.Beyond production, the women are determined to break the stigma surrounding menstruation by fostering open dialogue in the community. They emphasise that menstruation must be recognised as a normal biological process, not a taboo subject.
S Tharageshwari
S TharageshwariThe startup has also raised a demand to the central and state govts to remove the 18% GST levied on raw materials such as processed cassava and malai vembu, pointing out that while sanitary napkins are GST‑exempt, the tax on inputs inflates production costs. “If the GST is waived off, the cost of the napkins could be reduced gradually,” Saranya says.She has urged the state to extend subsidised loans under govt schemes, noting that such support will enable many women to start similar initiatives.
